Why You Should Hire a Digital Marketing Agency
Updated: Apr 23
Curious why you might need to reach out to a digital marketing agency? Feeling overwhelmed with daily, weekly, or monthly tasks that distract you from running your business? Not sure what to do with SEO, Branding, or Website content? At J&S Digital, we’re here to make running your business online much easier.
Starting a new business is obviously no small feat and it’s very normal to feel overwhelmed early on in the process. The amount of time and energy that it takes to handle various tasks ranging from finances to marketing to customer service is significant. So, how can you alleviate some of that pressure and still maximize your online presence? Assuming you’re in business to scale and become profitable, digital marketing agencies can support your company’s strategy in a multitude of ways.
Now that we’ve given you a quick intro about what digital marketing might be able to do for your business, let’s dive a bit deeper. We’ve put together our top 7 reasons why you should consider reaching out to an agency like ours to help support your company’s growth.
Interested in working with us? Contact us here.
7 Reasons Why You Should Hire a Digital Marketing Agency
1. Expand your Business Online
Maybe you’re a brick-and-mortar business such as a new coffee shop, or perhaps you just launched your first online e-commerce brand. No matter the type of business you’re running, running a consistent and effective online strategy is going to help expand your reach and impact.
By working with experts in the field, you can get support in a huge number of areas of your business:
The internet allows your business to reach customers all over the world at any time of day, so your online strategy needs to be a top priority at all times. Take the next step by reaching out to us today to see how we can help you get started.
2. Grow your Customer Base
Every business wants and needs more customers, but sometimes it can be a grueling process to define who your potential customers are, how to get a hold of them, and how to convert them into paying and repeat buyers. Rather than spending your effort on learning marketing and scaling, leave it to the pros. Digital marketing agencies tend to know how to find those customers and help your online systems convert them at a much higher rate than if you were to fly solo.
Most agencies will work with you to devise a marketing strategy appropriate for your specific business and ensure that your goals are aligned. Then, they implement that strategy and continue to monitor progress along the way. For example, if you want to improve conversions on your social media ad campaigns, they’ll determine what type of buyer audience is most appropriate for your product/service(s), create a compelling advertisement, launch the ads, and keep you aware of what data they’re receiving as they optimize the campaign. Your customer base should continue to grow over time, and as you scale, they’ll continue to support your growth strategy and plans.
3. Focus on what you love and do best
Sometimes it’s okay to not be an expert at everything you do for your business. A master auto mechanic can fix just about any car’s engine, but may not be familiar with the complexity of ranking high on Google for your website’s SEO. That’s alright! Nothing to be ashamed of whatsoever, that’s why we create valuable content on our site to educate our readers on topics like these.
Someone with an artisan level of skill taking time away from what he or she is best at in order to attempt to manage their Google ranking doesn’t make much sense. By partnering with a professional digital agency, you can focus on what you do best while your online presence continues to improve over time through consistent SEO efforts. Not only will the auto mechanic have more time to run the day-to-day operations of his/her shop, but the shop will also become busier and busier. It’s a dream scenario for a business owner doing what they love.
4. Access to Unique or Expensive Resources
Running a successful online business requires a handful of resources that sometimes don’t come at a cheap price to individual business owners. For example, Adobe Creative Cloud’s suite of products can cost upwards of $500/year on an individual plan, and maybe you only need to use it for one or two quick logo-related projects. Assuming you’re not a graphic designer yourself, you then need to outsource the labor to someone who can (or hire someone onto your team) which costs even more.
Since all agencies do is support marketing efforts for their clients, they’ve got access to exclusive digital partnerships with massive vendors such as Google, Yelp, and Facebook, and tools such as Adobe or MailChimp. These programs aren’t available to your everyday business owner, so we suggest leveraging digital marketing agencies to gain access to their exclusive and useful resources.
5. New Ideas and Strategy Development
When you’re focused on daily business operations, it’s likely that you aren’t thinking about marketing or how to enhance your digital impact often enough. We’ve already covered what tasks and services an agency can help you with, but sometimes the greatest value in partnering with them is that they’ll generate new and exciting ideas to help grow your brand and business.
It’s typical for business owners to stick with tried and true methods that have worked in the past and forget to regularly innovate. Don’t be that type of business owner if you can prevent it - which you can - by working with marketers who are always on top of emerging trends and strategies.
6. Cut Down on Overall Costs
You might be asking yourself…”how would paying someone to do marketing when I can do it myself save me money?” Great question.
Time is your most valuable resource and if you’re allocating efforts towards marketing on a daily basis without a background in the field, you’re likely losing money in the process. A Facebook ads campaign managed by a complete beginner is almost guaranteed to lose money, whereas paying a small monthly fee for a marketing agency to manage your ad budget may result in smoother sailing and greater success right off the bat.
Agencies vary in what types of packages, bundles, or individual a-la-carte services/hourly rates they offer, but paying for professional assistance should result in lower expenses over the long term. Marketers are focused on delivering the highest ROI (return on investment) for your ads and budget, so spending money usually means you start to make more money. Now you’ve saved your time, saved your money, and your business keeps growing. Win-Win-Win.
7. Professionals are Doing What They Do Best
When you’re sick, you go to the doctor. When a pipe bursts, you call a plumber. When your business is struggling to stay relevant online, you should be working with professionals who deal with these problems every day.
Agencies are structured to provide excellent client support and should always treat your business as if it were their own. This is how they make their living and the only way for an agency to remain competitive is to deliver positive results to their clientele, so you can feel confident that you’ve put your trust in good hands. Marketing agencies ultimately become a professional extension of your company - they might use your logo on their website, for instance — so you can expect them to represent your brand with respect and pride.
Now that you know a little bit more about why digital marketing agencies can help you improve and scale your business online, it’s time to take action. Here at J&S Digital Services, we always put honesty, transparency, and our clients first. So, reach out to us to see if we can help you with your company's unique needs!