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  • Writer's pictureJ&S Digital

What is SEO, and Why is it Essential for Your Business? A Quick Guide

Updated: Apr 23, 2022

Search engines such as Google or Bing are a complicated, vast network of data points, websites, and people communicating with each other that we use every day. We leverage them to get information about businesses, shop for or sell products, or answer random questions throughout the day. More often than not, it seems like these search engines get the results right and provide us with the info we’re seeking online, which is due to Search Engine Optimization.

**Want to learn more about SEO? Check out our available SEO services and reach out for a consultation.*

What is Search Engine Optimization (SEO)?

Search engine optimization, or SEO, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Business owners can take advantage of SEO to get their website listed at the top of Google, right below the sponsored (paid) ads section.

Why is SEO Important?

SEO is a core component of digital marketing because of the sheer volume of searches conducted online every day. With trillions of daily searches worldwide, your business has the opportunity to capitalize on consumers’ commercial intent to find information about products and services they can purchase. Search via these major search engines is often a primary traffic source for brands and complements other marketing channels, such as paid advertising, social media, or email marketing.

Being listed at the top of searches for primary relevant keywords can directly impact your company’s bottom line, so you need to constantly be mindful of your SEO strategies to maximize your digital reach.

How Can I Maximize My SEO?

Google and Bing use complex algorithms to determine the quality of your online content by indexing (the process by which search engines organize information to enable super-fast responses to searches) and ranking it based on various factors. Google determines where to rank your site in a search query based on the following (and more):

  • Relevance to the search

  • Expertise, authoritativeness, and trustworthiness of the source

  • Usability of the site

  • Mobile-friendliness/responsiveness and adaptability between browsers

  • Page load speeds

  • The words used in the search query

  • The searching user's location

  • The page's link popularity

Maximizing your SEO is a great — albeit difficult — way to spend very little budget while impacting your brand’s organic reach all in one. Having a beautiful website with a cool logo, fun pictures, and a beautiful portfolio is only half the battle. You’ll be leaving a lot of leads, opportunities, and money on the table if you ignore SEO and only focus on the easy stuff.

This was just our short guide to SEO, but keep an eye on our blog for future posts with even more details on how to boost your site’s ranking on Google.

If you’re looking for more information on how to rank higher on Google by producing higher quality content, you’ve come to the right place. At J&S Digital, we create SEO-optimized, web-friendly content that will help your brand excel online. Reach out to us today here, or connect with us on Instagram to learn more about how we can help drive more leads to your business without the cost of paid advertising.

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