CASE STUDY

Topaz Sales Consulting

SEO Strategy & Consulting

Blogs & Case Studies

Rebranding Sales Materials

LinkedIn Content Creation

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about this project

Our one-off project with an Austin, TX-based sales consulting firm evolved into a comprehensive digital marketing growth strategy.

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Challenges

Digital Transition

Topaz was already a referral-generating beast, thriving on word-of-mouth from their strong network of business leaders. However, they were ready to develop a robust inbound sales funnel for their sales coaches, but needed the right guidance to chart their course.

Social Media Presence

Topaz had a minimal presence on social media platforms, especially LinkedIn. They wanted to build a community around their brand and foster professional connections by publishing educational, value-driven content that would enhance their credibility, authority, and accessibility online.

SEO Optimization

Despite having a strong reputation within their existing networks, Topaz lacked an organic digital presence. They needed to optimize their website and develop content to reach a wider audience and attract high-value leads interested in their sales training and consulting services.

Marketing Strategy

Topaz's marketing strategy was primarily focused on traditional methods, with very little being invested in new sales collateral, marketing materials, or new lead generation campaigns. To remain competitive in their industry, it was critical to develop a comprehensive long-term marketing strategy to fill their funnel with high-quality leads.

Solutions

SEO Audit & Analysis

We initiated our strategy with an in-depth SEO audit, diving deep into Topaz's digital landscape. This comprehensive analysis allowed us to understand their current standing, identify areas of improvement, and devise a tailored SEO strategy around critical keywords and phrases to enhance their online visibility.

Blogs & Case Studies

A dynamic blog and customer success stories became the pillars of the content strategy. The blog served as a platform for sharing industry insights and advice, while the success stories resonated with potential clients by showcasing Topaz's unique approach to customer relationships.

Social Media

Recognizing the power of social media, a LinkedIn content creation strategy was rolled out. This wasn't merely about increasing likes and shares; the focus was on delivering educational value and a sense of belonging around Topaz's brand, enhancing their social media presence on the platform.

Long-Term Strategy

Understanding that digital success is a marathon, not a sprint, we developed a long-term strategy for Topaz, including plans for more locally focused blogs, a comprehensive LinkedIn thought leadership strategy, and a growing collection of customer success stories, ensuring sustained growth.

The Results

Our partnership with Topaz Sales Consulting has been a game-changer. Through a tailored SEO strategy, engaging content, and a vibrant social media campaign, we've amplified Topaz's digital presence. They now have a robust online footprint that's attracting high-value leads and making waves in the digital world.


And the best part? We're just getting started. With a long-term strategy in place, we're set to drive Topaz to new heights in their digital journey.

194%

Increase in monthly organic website traffic in 12 months

50+

Unique Pieces of SEO-Optimized Content Created

170%

Improvement in LinkedIn Followers within first year

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