SOCIAL MEDIA STRATEGY & MANAGEMENT
When you build a genuine connection with your leads, they'll instantly choose you over anyone else when it's time to make a purchase decision. Our expert social media strategy, design, and management teams at J&S Digital are equipped to take your social media presence to the next level. Whether you're a small business here in San Diego or elsewhere around the country, we're ready to get your social media strategy on track.
Stand out from the crowd by being genuine and authentic.
You will be able to do the following when you create a genuine, convincing social media presence:
Develop lifetime customer relationships founded on trust, transparency, and accessibility
Grow your brand's engagement and reach to audiences, businesses, and industries you may have missed out on otherwise
Create hype and viral content that leaves viewers wanting more
Don’t waste this incredible opportunity to maximize your effectiveness on social media. Audiences are desperate for amazing, reliable content and you have the chance to deliver that to them:
Your audience is mindful and aware of continual advertising and unauthentic brand encounters
You may be a welcomed change and a breath of fresh air that they won't forget with the right social media content and strategy
You've probably heard the term "fake brand." It's important to understand that a social presence isn't built by paying for followers or likes
You're constantly developing your online persona, so you want to be sure it reflects who you are and what your company actually stands for
To get real recognition, engage with customers on all channels of social media platforms and put your best foot forward, always
What is Social Media?
The term "social media" refers to how people interact with one another through virtual communities and networks. The defining characteristic of social media is the sharing of user-generated content, including text, images, videos, and links. Some popular examples of social media platforms include Facebook, Instagram, TikTok, LinkedIn, and Twitter, among many others.
Over the last decade, social media has become an increasingly important part of advertising and marketing strategy. Companies without strategic social media plans miss valuable opportunities to connect with current and potential customers. Utilizing these platforms to communicate with potential and existing customers can help businesses of all sizes reach a larger audience.
Social media management can be a tedious and challenging process for business owners. Don't sink your precious time into the depths of Instagram and Facebook; leave it to us instead. Hand over the keys to the social media bus, and let us drive you down the road to success.
At J&S Digital, we understand the importance of social media in today's business landscape. We offer comprehensive social media strategy and management services to help businesses make the most of their social media presence.
Our team of experienced social media experts will work with you to develop a custom social media plan that aligns with your business goals. We'll help you create and curate content, grow your following, and engage with your audience.
Contact us today to learn more about our social media management services.
Social Networking Sites and Applications:
Which Are the Most Influential?
Each social media platform has its own unique features and audience. It's essential to understand the differences between each platform so that you can choose the ones that are most relevant to your business.
Here's a quick overview of some of the most popular social networking sites and applications:
Instagram: A social media platform that allows users to share photos and videos. Owned by Facebook, it has over 1 billion monthly active users and is one of the most robust social media platforms for eCommerce businesses. As Instagram has evolved, it has added stories, highlights, reels, IGTV, and shopping features.
Facebook: The world's largest social network, with more than 1.8 billion monthly active users. Users create a profile, add their friends, and communicate with each other, including status updates. Brands set up Facebook pages that users may "like" and interact with to make purchases, send messages, post photos or videos, etc.
TikTok: A social media platform for short-form video content. It's trendy with Gen Z users and has over 500 million monthly active users. Major stars on the platform include Lil Nas X, Jason Derulo, and Addison Rae.
Twitter: A social networking and micro-blogging platform that allows users to stay in touch via the exchange of short status updates (140 character limit). Twitter has become a go-to news source for many people and a way to connect with celebrities and other influencers.
YouTube/Vimeo: Video sharing and viewing sites tend to be more educational and long-format than other social channels. Youtube is owned by Google and has over 2 billion monthly active users, while Vimeo is a more niche platform with around 260 million MAUs.
LinkedIn: A community where professionals from many fields may interact and contribute to discussions. For B2B companies, this is an important social platform for thought leadership and connecting with potential customers.
Snapchat: A social media platform that allows users to share photos, videos, and messages. It's especially popular with younger audiences and has over 190 million daily active users.
As you can see, each social media platform has its own unique features and purpose. It's important to consider which ones will be most beneficial for your business before creating your social media strategy.
No matter which platform your business focuses on, we can help you create and execute a social media strategy that meets your goals.
Pinterest: A social media platform that allows users to "pin" and save images and videos for later. It's an excellent platform for visual content and has over 320 million monthly active users.
What are the benefits of Social Media Management Services?
There are many benefits to working with a social media management agency like us here at J&S Digital.
Here are just a few:
Increased brand awareness
Promote your brand across social media and get your name in front of more people that are likely to engage with your brand online.
Engage with your audience on social media, helping you build relationships with potential and existing customers.
Improved web traffic
Share your content across social media and drive traffic back to your website. More traffic to your website means better SEO.
Improved customer service
Respond to customer inquiries and complaints quickly and professionally to make sure your customers feel listened to.
Generate leads and sales
Create valuable content that converts potential leads into paying, loyal customers who love what your brand stands for.
Get customers insights
Track social media analytics and provide insights into who your customers are, what they want, and how you can serve them.
If these all sound like things your business could benefit from, get in touch with us so we can begin planning out your content calendar.
Did you know?
The internet has 4.54 Billion users with over 3.25 Billion daily active social media users.
On average, people have 7.6 social media accounts
Have eye-catching visuals: People are more likely to engage with visually appealing content. Make sure your photos and videos are high-quality and eye-catching. Branding & design is one of our specialties, so let us know how we can support your social media design needs.
Make content relevant and valuable: No matter what type of content you're creating, make sure it's appropriate and beneficial to your audience. If it's not, they're not going to stick around for long.
Run a social media giveaway: Giveaways are a great way to increase engagement and get more followers. People love free stuff, so if you offer a relevant prize to your target audience, you're sure to get some new followers.
Social media facts
World-wide, people spend an average of 2 hours and 27 minutes on social media per day
Instagram ads now reach almost 30% of all internet users
Ad spending on social media is projected to reach almost $200M by 2025
By following these tips, you can grow your social media following and get more exposure for your business.
How to get more followers on social media
There are a few different ways to get more followers on social media, but success requires hard work, dedication, and consistency. It's natural to want your social media following to grow quickly, but it's important to remember that quality is more important than quantity. Brands that build their following with active users who regularly comment, share, save, like, repost, etc., your content are the ones you want to lay a foundation with.
Here are a few tips for how to get more followers on social media:
Use hashtags: Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your content is more likely to appear in search results. While hashtags are necessary, be sure not to use too many, as this can come across as spammy.
Follow other users: They are more likely to follow you back when you follow them and recognize their high-quality content. This is especially true if you follow users who have similar interests. One thing Instagram does pay attention to is your user to follower ratio. So don't go too crazy following people just for the sake of it, as this can result in a lower follow-back rate.
Engage with other users: If you comment on and like other users' content, they are more likely to do the same for you. This helps you get exposure to new audiences and build relationships with potential customers. Make your engagement honest and genuine, as people can see through fake comments and likes.
Use calls to action: Include a call to action in your posts to encourage your followers to take action. For example, you could include a link to your website in your bio or ask people to share your content with their followers.
What is a social media content calendar?
A social media content calendar is a tool to plan and organize your social media posts. It helps you track what you need to post, when you need to post it, and who needs to post it. Using a content calendar can help you save time and ensure that your social media posts are well-organized and on-brand.
Without content calendars, businesses often struggle with inconsistency, post too much or too little, and fail to take advantage of seasonal opportunities. Most of the top social media content manager software platforms used to create content calendars are very easy to understand, so don’t let the task of creating one overwhelm you.
Contact us when you're ready to get started. We'll help you create a social media content calendar that works for your business.
How often should I post on social media?
This is a common question with no easy answer. The frequency of your social media posts will depend on several factors, including the social media platform, the type of content you're sharing, your goals, and your audience. Also, the type of business you run will play a role in how often you should be posting.
For example, suppose you're a retail business. In that case, you'll want to post more frequently during the holiday season to promote your sales and deals. On the other hand, if you run a B2B company, you may not need to post as often because your followers are less likely to be scrolling through social media during work hours.
No matter what type of business you have, we can help you determine the best posting frequency for your social media strategy. When it comes to social media, there is no one-size-fits-all solution. The platform(s) you use, the frequency of your posts
As a general rule of thumb, we recommend posting as regularly as you can with the amount of time, resources, and ideas you have available. Experiment with different posting frequencies and see what works best for your business.
What are some common social media mistakes?
There are many social media mistakes that businesses make, but here are some of the most common ones:
Not having a strategy
A common mistake businesses make is not having a social media strategy. Without a strategy, it's difficult to set goals, measure results, and know what's working and what's not.
Not knowing your audience
It's important to know who you're trying to reach with your social media posts. What are their interests? What are their pain points? What kind of content are they likely to engage with?
Not being consistent
Inconsistent social media postings can damage your brand and turn off potential customers. If you're going to post on social media, commit to being consistent and posting regularly.
Not measuring results
It's essential to track your performance and measure the results of your efforts. Without measurement, you won't be as effective in improving your social media strategies.
If you're making any of these social media mistakes, don't worry. These are common mistakes that businesses make, but they can be easily fixed with a little bit of effort.
Why J&S Digital for Social Media Management?
J&S Digital is a social media management company that can help you with all aspects of your social media strategy, from creating a content calendar to posting content to measuring results. It doesn't matter if you're a local San Diego business or from anywhere in the United States or around the world - we can help you grow your social media presence and reach your target audiences and customers.
We understand the importance of social media for businesses, and we're here to help you make the most of it. So, when you work with us, you can expect:
A team of experienced social media experts will help you create and execute a social media strategy that meets your business goals.
Timely and effective social media postings that will engage your target audience.
Ongoing support and guidance to help you navigate the ever-changing world of social media.
A focus on quality content that resonates with your audience and drives results.
Regular reporting and analysis to track your social media performance and measure your success.
A commitment to being responsive to your needs and providing excellent customer service.
If you're looking for social media help, we invite you to contact us to learn more about how we can assist you. We look forward to hearing from you!