• J&S Digital

PPC Advertisements: Which Digital Advertising Platform is Best for Your Business

Updated: Apr 23



Are you considering using paid advertising to promote your home services, solar company, restaurant, healthcare practice, law firm, mortgage brokerage, or other type of retail, brick and mortar, or local business?


If so, you're likely trying to determine which platform will provide the best return on investment. This blog post will break down the benefits and drawbacks of three popular platforms - Yelp Ads, Google Ads, and Facebook Ads - to make an informed decision about which one is right for your business. Here at J&S Digital Services, we take all the guessing work out of running ppc advertisements for your business. Keep reading to learn more!



What are PPC advertisements and how do they work

PPC advertisements are a form of online advertising in which businesses pay a fee each time one of their ads is clicked. PPC stands for pay-per-click, and it's a way for businesses to get their products and services in front of people who are actively searching for them. PPC ads usually appear at the top or bottom of search engine results pages, and they can be targeted to specific keywords or demographic groups.


When someone clicks on an ad, they are taken to the advertiser's website or landing page. This is an effective way to reach potential customers who are already interested in what you have to offer. Ads are primarily used to generate leads, increase website traffic, and boost sales. Depending on the kind of business you run, you may want to consider the various PPC advertising options. Let's dive into what your options are.




The different types of PPC platforms


Yelp


Yelp is a website and app that allows users to rate and review businesses. It is one of the most popular review sites, with over 155 million reviews from more than 7 million businesses worldwide. Local businesses can create a free listing on Yelp, including their hours, contact information, and address. They can also add photos, videos, and other information about their business.


Customers can use Yelp to write reviews of businesses by rating them on a scale of 1 to 5 stars. Yelp also provides a forum for businesses to respond to reviews, which can help build trust with potential customers (we always advise our clients to respond to reviews, positive or negative, as promptly and professionally as possible). Many companies also use Yelp for advertising through pay-per-click (PPC) advertisements, which appear at the top of search results and in the "Sponsored" section on business pages. These ad can also be targeted to specific demographics, such as location, gender, and age.


Google


In addition to being the world's primary search engine and a great way for customers to connect with local businesses, Google also possesses the largest and most significant PPC advertising platform of them all. Google Ads is a platform that businesses can use to promote their products and services by displaying ads on Google search results pages and websites that partner with Google to display ads. When a user clicks on an ad, the business pays Google a predetermined amount.


Google Ads can be an effective way for businesses to reach potential customers, as it allows businesses to target users based on their search keywords. Additionally, Google Ads can be customized to reach specific audiences, such as people who have visited the business's website in the past or people who live in a specific geographic area. Overall, Google Ads can be a valuable tool for businesses looking to reach new customers and grow their businesses.


Facebook


Most people are familiar with Facebook as a social networking site, but many don't realize that it's also a powerful tool for businesses. One of the ways businesses can use Facebook is through ads. Facebook ads are PPC advertisements that appear in users' newsfeeds. They can be targeted to specific demographics, interests, and even behaviors. That makes them an extremely effective way to reach your target market. And because you only pay when someone clicks on your ad, they can be very cost-effective. So, if you're looking for a new way to reach your target market, consider giving Facebook ads a try.


While these are the three most prominent PPC platforms, our agency specializes in local advertising on Yelp, so we will focus more on the Yelp platform throughout the rest of this article. We make it easier, which is why hiring a digital marketing agency like us is a huge win for our clients.

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Yelp as an ad platform


What is Yelp and how does it work?


PPC advertisements effectively drive traffic to your website and generate leads, but they can also be costly if not managed properly. Yelp PPC is a popular choice for businesses in many industries, and several unique features make it an attractive option.


First, Yelp ads are displayed prominently on search results pages, making them impossible to ignore. Second, Yelp PPC allows you to target potential customers by location, making it an excellent choice for businesses with a physical storefront. Finally, Yelp PPC is a cost-effective way to advertise, as you only pay when someone clicks on your ad.


That's why we specialize in Yelp as a Certified Yelp Advertising Partner who can optimize your lead generation efforts on the Yelp platform.



Examples of businesses that have had success with Yelp


If you're thinking of advertising your business on Yelp, you might be wondering what kind of businesses are most successful with this type of advertising. While restaurants are certainly a popular choice, many other businesses can also benefit from Yelp's PPC (pay-per-click) ads.


Here are a few examples:

  • Auto Repair Shops: People frequently use Yelp to find reputable auto repair shops in their area. PPC ads can help your shop stand out from the competition and attract new customers.

  • Home Services: Several home services businesses do well with PPC ads on Yelp, from plumbers to electricians to landscapers. This is likely because people often use Yelp to find local businesses when they need a service they're unfamiliar with.

  • Gyms: PPC ads can be a great way to attract new members to your gym. And because people are always looking for new gyms to try, Yelp ads can help you stand out from the competition.

  • Mortgage Brokers: Mortgage brokers typically use PPC ads to reach potential customers actively searching for a mortgage. This is a highly targeted way to reach people already in the market for a mortgage, and PPC ads can be a great way to generate leads.

  • Healthcare: Health clinics, urgent care facilities, chiropractors, private practices, dentists, and other healthcare

  • Solar Companies: Solar companies can target consumers interested in solar energy or installing solar panels on their roofs or properties.

These are just a few examples of businesses that have had success with PPC ads on Yelp. If you're thinking of advertising your business on Yelp, consider your target market and what type of ad would be most effective for reaching them. Get in touch with our team if you're interested in maximizing your Yelp Profile and PPC advertisements.


Pros and cons of using Yelp for PPC advertising


The pros of using Yelp for PPC advertising


While there are many different PPC platforms to choose from, each has its advantages and disadvantages. When it comes to Yelp ads, several key benefits make it a choice worth considering. For one, Yelp PPC ads are less expensive than Google Ads and Facebook Ads. Additionally, users are less likely to ignore Yelp ads since they appear within the body of the Yelp listings rather than being relegated to a sidebar or banner ad. Finally, users who click on a Yelp ad are more likely to be converted into customers since they are already interested in the product or service being offered.


The cons of using Yelp for PPC advertising


Before investing in Yelp PPC ads, there are a few potential drawbacks to consider. First, Yelp ads are only available in specific markets such as the United States and are unavailable in many world regions such as Asia, Africa, and Europe. Additionally, Yelp PPC ads can be challenging to track and measure on your own since they don't provide the same level of data and insights as Google Ads. That's where our expertise and access to Partner-exclusive data insights will make a massive difference for your business. Finally, PPC ads on Yelp may not be as effective for businesses that don't have a physical storefront, as users may be less likely to search for these types of companies on Yelp.


Don't rush the decision. Before you decide whether or not to invest in PPC ads on Yelp, it's critical to weigh the pros and cons to see if this type of advertising is right for your business.



How to set up a campaign on Yelp


Before setting up your PPC campaign on Yelp, it's important to understand your goals and objectives for optimizing your presence online. Once you know what you want to achieve with your PPC campaign, you can begin to set up your profile and create your ad.


How to create a business profile on Yelp


Business owners can set up a business profile on Yelp.com in 5 easy steps:

  1. Go to business.yelp.com and create an account with your business email address.

  2. Verify your business phone number associated with your Yelp business profile.

  3. Claim your business by searching for it on Yelp and following the prompts.

  4. Once you've claimed your business, you can start creating your business profile by adding photos, business information, and hours of operation.

  5. Start collecting organic reviews. The more reviews you have, the easier it will be for potential customers to find and choose your business.

Don't feel like setting up your business profile on your own? We've got your back. Contact us today so we can get your Yelp profile looking sharp as soon as possible.


Tips for creating an effective Yelp campaign


Are you looking for ways to generate leads on Yelp at a low cost-per-click? If so, you'll want to create an effective Yelp PPC campaign. Here are three tips to help you do just that:

  1. Target your audience. The first step to creating an effective Yelp PPC campaign is to target your audience. Who are you trying to reach with your ads? Make sure you target your ads to people who are likely to be interested in your product or service.

  2. Create compelling ads. The second step is to create compelling and relevant ads for your target audience. Your ads should be clear, concise, and persuasive. They should also include calls-to-action that encourages users to click to your website or landing page.

  3. Monitor and optimize your campaign. The third and final step is to monitor and optimize your PPC campaign on an ongoing basis by tracking your results and making changes to your ads and keywords when necessary. By monitoring and optimizing your campaign, you'll be able to improve your results and get the most out of your PPC budget.

Monitoring your Yelp profile and ads can be complicated if you're not familiar with digital marketing and paid advertising, so our team at J&S Digital is here to help. We provide you with customized monthly reports that show you how your PPC ads are performing and recommend how to improve your results.


Measuring the success of your Yelp campaign


PPC advertisements can be a colossal waste of money if not carefully monitored. Businesses need to make sure that they're constantly checking their PPC analytics to see how effective their ads are. Without this granular level of monitoring, it's very easy to spend a lot of money on ads that aren't doing anything to generate new business. Additionally, PPC analytics can help brands identify opportunities for improvement. By constantly analyzing their PPC campaigns, businesses can make small changes that impact their bottom line. In short, PPC analytics is essential for any business that wants to run effective PPC campaigns.


How to track your Yelp campaign


Local businesses should take the following three steps to track the effectiveness of their Yelp campaigns. First, they should ensure that their PPC advertisements are delivered to the right audiences. Yelp ads will allow businesses to track how many people are clicking on their ads and how often they do so. Additionally, they should track the number of leads generated from their PPC campaign. Finally, they should calculate their cost per lead.


By taking these steps, businesses will be able to track the success of their Yelp campaigns and make necessary adjustments accordingly.


Setting goals and objectives for your Yelp campaign


While PPC can effectively boost visibility and bring in new business, it can also be a costly endeavor if not appropriately managed. That's why companies need to set PPC goals for their Yelp campaigns. By taking the time to establish what you hope to achieve with your PPC ads, you can ensure that your budget is spent in a way that will deliver the best results. Some common goals for Yelp ad campaigns include increasing website traffic, generating leads, and boosting sales.



Say yes to Yelp


So, what's the verdict? Are you convinced that Yelp is the best platform for your local business yet?


If so, contact us, and we'll be more than happy to help you get started. Not only do we have years of experience in managing successful Yelp campaigns, but our team is passionate about helping businesses succeed. Plus, we offer a free consultation, so there's no risk involved in finding out how Yelp (or any of our other services) can work for you. Contact us today to learn more about how we can help generate leads for your business.





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