YELP ADS & LISTING MANAGEMENT

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Yelp isn't as complicated or detailed as Google, but it can still be a bit challenging for newcomers to digital marketing and online advertising. That's why we offer end-to-end Yelp for business solutions for our local clients so they can focus on their business and let the leads roll in. Whether you're here in San Diego or elsewhere, we're prepared to help you dominate by generating tons of leads on Yelp.

Yelp Advertising partnership logo

Top San Diego

Yelp Marketing Agency

 

J&S Digital is Yelp's preferred partner for local San Diego and nationwide businesses

The benefits of working with a Yelp Advertising Partner

Keyword optimization

Prioritize the services you want leads for while eliminating those that aren't relevant to your business or industry.

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Enhanced Profile

Make your business stand out with logos, portfolios, calls to action, business highlights, licenses, slideshows, and more. 

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Custom location targeting

Target the specific zip codes or neighborhoods you want to generate more leads from. Don't be limited by your address. 

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Discounts, boosts, and perks

Stretch your advertising budget farther with exclusive Yelp partner benefits only available to our private clients. 

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How our Yelp for business owners program works​

It takes less than 48 hours for us to get your Yelp listing and Yelp ads launched. 

Set Up

We work with you to set up your Yelp listing and Enhanced Profile to grab attention

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Launch

Maximize lead generation with keyword, location, and category targeting

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Report

Review how your ads are performing on a monthly basis with detailed reports

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Who can take advantage of

J&S Digital's Yelp partnership?

 

Even if you're not from our neck of the woods in southern California, we can use the power of data and analytics to help drive more leads to your business. No matter where you're based across the country, our local advertising solutions will be effective and bring new customers to your front door.

Our Local Listing management on Yelp includes:

Yelp Advertising partner logo

Exclusive Access to Yelp Targeting and Analytics Tools

Yelp Enhanced Profile Listing Setup and Management

Verified Licenses perfect for home service companies​

Business Highlights to make your listing stand out from the crowd

Remove your competitor's ads from your profile

Yelp Ads Setup and Management

Optimize your ad campaigns on Yelp to drive more calls, website    clicks, or online orders.​

Monthly Reporting and Actionable Insights to maximize Yelp lead generation and ROI

and more!

Would your local business benefit from professional Yelp account management?

 

Look no further than J&S Digital and contact us today to get started on a Yelp ads strategy for your company.

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Yelp Search function in app

Connect with your local customers

 

Yelp Ads are a great way to promote specials, drive traffic to your website, and generate leads for your small or medium-sized local business. Our team at J&S Digital includes a former Yelp employee who understands the ins and outs of what it takes to be successful on the platform. Plus, we're a Certified Yelp Advertising Partner and have experience managing Yelp Ads accounts with 5-figure monthly budgets.

 

When you partner with us to manage your Yelp local listing profile and advertising campaigns, rest assured that we will help you get the most out of your marketing budget. We'll work with you to create an effective Yelp Ads campaign that targets your local market and helps you achieve your marketing and lead generation goals.

79.6MM

unique visitors go to Yelp every month

3x

likelier to convert a lead than on Google

85%

go to Yelp undecided about which business to choose

97%

make a purchase after visiting Yelp

Reach consumers at their moment of making a purchase decision

What is a Certified Yelp Advertising Partner?

 

As a Certified Yelp Ads Partner, J&S Digital Services helps local businesses in San Diego and around the country create and manage successful Yelp Advertising campaigns.

Through the Yelp Advertising Partner Program, agency partners like us can now supply their local business clients with improved campaign management. Compared to standard Yelp Advertising, clients who work with Yelp agency partners get access to perks including account planning, customized proposals, data analytics, reporting, and performance evaluation. Until the Yelp Advertising Partnership was created, Yelp advertisers had to work directly with Yelp and weren't equipped with proper data and information to optimize their advertisements.

Today, Yelp has more than 350 agency partners participating in the Yelp Advertising Partner Program. With the ability to directly sell and manage Yelp ads, we pass along increased campaign flexibility, discounts, and access to data to our clients. Everything about the Yelp Advertising Partnership is designed to help our clients succeed on Yelp by maximizing the effectiveness of their PPC ads and Enhanced Profiles.

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Yelp Conversion Graphic

What is Yelp, and why does it matter?

 

Yelp is a website and mobile app connecting people with great local businesses. Yelp was founded in San Francisco in 2004 with a mission to create a review platform that was useful, easy to use, and trustworthy. Yelp has become one of the most popular review platforms for small businesses, with nearly 79.6 million monthly unique mobile visitors and over 57 million reviews. When people want a reliable resource to make a purchase decision, whether for a restaurant, plumbing company, or solar panel installer, Yelp is the go-to option.

Believe it or not, Yelp is more than just a review platform; it's also a powerful tool for local advertising and lead generation. Yelp Ads are pay-per-click, like Google, Instagram, Facebook, TikTok, and others, but the system is explicitly designed to target local businesses. Yelp also offers a Yelp for Business Owners app, making it easy to manage your business listing and track leads.

If you're a local business, then you should absolutely be on Yelp.

 

Here are a few reasons why:

Yelp is one of the top search engines in the country, especially for small and medium-sized local businesses. We happen to be based in San Diego, California, which is Yelp's number one city for search traffic, so local San Diego businesses that need digital marketing help are in luck. The leads are here; it's just up to you to go get them.

While Yelp is a much smaller search engine than Google,  the leads that come through Yelp are generally of much higher quality since they're already interested in what you have to offer. The likelihood of converting a lead on Yelp is 3x greater than on Google or Facebook. Conversion is king, so don't miss out.

Yelp Ads are a great way to generate leads and increase bookings or sales from Yelp users. Yelp Ads are placed at the top of search results and are marked as "sponsored", which helps them stand out from the crowd.

Yelp is one of the top search results for just about any local search on Google, so even if prospective leads aren't intentionally trying to find businesses on Yelp, there's a really good chance they'll find their way onto the platform anyways.

If you're not on Yelp, you're missing out on a ton of customers and clients. And if you are on Yelp but not actively managing your listing or running Yelp Ads, you're also missing out on a lot of potential business. If you're not on Yelp yet or not using Yelp to its fullest potential, contact us today.

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How do Yelp Ads work?

Yelp Ads are pay-per-click ads that appear at the top of Yelp search results pages (SERPs). Yelp Advertising is an auction-based system, which means that your ad position is determined by how much you're willing to pay-per-click, or PPC. The average Yelp cost-per-click (CPC) varies depending on your industry and other factors, but Yelp is a much more affordable platform than Google or Facebook.

What is Pay Per Click Advertising?

PPC advertising is a form of digital marketing in which businesses can display ads on search engines, social media platforms, and other websites.  When a prospective customer clicks on one of your ads, you pay the amount that you've bid for that keyword or ad.

PPC is a great way to generate leads because you only pay when someone takes an action that you've defined as valuable, such as clicking on your ad. This makes PPC a very cost-effective form of marketing since you're not wasting money on ads that few people interact with.

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Yelp Maps Search

Yelp Ads

How much do Yelp Ads cost?

The cost of Yelp Ads varies depending on several factors, including your industry, location, and the competitiveness of your keywords. Yelp Ads are more affordable than other PPC platforms like Google or Facebook because the search volume is much lower (even though it's still massive). Payment for your ads can be made on a monthly basis, and you can set a daily budget to control your spending. In addition to the cost of Yelp ads, we encourage all of our clients to set up a Yelp Enhanced Profile.

What is a Yelp Enhanced Profile?

An Enhanced Profile is Yelp's way of giving businesses more control over how they appear on Yelp. Businesses can add photos, videos, and detailed business information to their Yelp listing with an enhanced profile. This is a great way to stand out from the competition and show potential customers what makes your business special. Special perks included in Yelp Enhanced Profiles include:

1

Logo

A logo is a graphical representation of your business. It's often the first thing people see when they visit your Yelp page, so it's important to have this appear at the top of your profile.

2

Request a Quote

The Request A Quote button appears prominently on your Yelp Enhanced Profile, making it easy for potential customers to get in touch with you.

3

Call to Action

The Call to Action button allows you to choose from a variety of options, including "Book Now," "Get Directions," and "Send Message." Encourage customers to take the next step with your business.

4

Yelp Connect

Yelp Connect is Yelp's way of giving businesses the ability to post updates, announcements, and specials directly on their Yelp page. Keep customers in the loop about what's going on with your business.

5

Verified License

Yelp offers businesses the ability to verify their license, which is a great way to build trust with potential customers. If you're a home service business such as a plumber, you can indicate to potential customers that your company is licensed and insured.

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PIC Plumbing Services San Diego

Local San Diego plumbing company Enhanced Profile

6

Portfolios

Rather than prospective customers only seeing user-submitted photos of your business, you can take control of the narrative by adding professional photos to Yelp. Show off your work and unique services in a branded, appealing way.

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Business Highlights

To make your business stand out from the competition,  Yelp allows you to add up to 6 Business Highlights to agency-managed Enhanced Profiles. These could be things like "Veteran-owned", "Family-owned and Operated", and others.

8

Control of Photo Order & Video

Yelp Enhanced Profiles also give businesses the ability to control the order of photos that appear on their Yelp page and add a video. Showcase your business in the best light possible.

9

Competitor Ad Removal

Even though this feature is 9th on this list, it's not the least important! More important than most of the other features on here, Yelp Enhanced Profiles give businesses the ability to have their competitor's ads wholly removed from their Yelp page. This is a game-changer for companies who are sick of seeing their competition's ads right next to their own listing.

10

Complete Services Offered and Optimized Business Information

Help also allows businesses to list all of their services to make it very clear to customers how you can serve them. Plus, an Enhanced Profile enables companies to optimize their business information to emphasize key points.

Businesses on Yelp

Is Yelp only for restaurants?

Absolutely not! Yelp is popular for all kinds of businesses, including home service businesses, retail stores, spas and salons, professional services like lawyers and mortgage brokers, and much more. If you're a plumber, solar company, or another type of local business, Yelp Ads can be a great way to reach new customers. In fact, restaurants make up less than half of Yelp's total advertising revenue.

What types of businesses use Yelp other than restaurants?

Yelp is popular with all types of businesses, including:

Fixing the Sink

Home Services
Such as plumbers, HVAC installers, electricians, painters, floor installers, construction companies, home renovation, solar, and more.

The New House

Professional Services

Lawyers, doctors, dentists, mortgage brokers, real estate agents, and more.

Hairdresser Portrait

Retail Locations

Like clothing stores, toy stores, electronic stores, home goods stores, and more.

Image by Giorgio Trovato

Spas & Salons

Hair salons, nail salons, day spas, wellness spas, and more.

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How do people access Yelp?

 

Not only does Yelp have an easy-to-use website, but there's also a Yelp app that millions of people use every day to find local businesses. The app is accessible on both iOS and Android devices. When you search for any local business on Google, there's a good chance that  Yelp listings will appear towards the top of the search results. This makes Yelp a critical component of any local business's online marketing strategy.

How do Yelp Reviews work?

 

Yelp reviews work just like any other review system. Customers can leave a star rating and written review for businesses they've interacted with. Yelp also offers the ability to upload photos, which can be helpful for businesses like restaurants or retail stores. While there's no way for our team to directly influence what reviews your business gets, we can provide you with all of the necessary education and best practices to navigate reviews on the platform. We can help you have a beautifully designed Yelp Enhanced Profile to ensure that when customers find you on Yelp, they're immediately impressed by your appearance and branding.

Review screenshot from Yelp App Mobile
Yelp Home screen screenshot
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How many leads can I generate on Yelp?

 

This varies from business to business, and it largely depends on how much you're willing to spend on Yelp Ads. We've seen businesses generate anywhere from a few leads per month to a few hundred leads per month. Certain industries perform better in certain locations, but we do the research for you to ensure that your budget is maximized and you generate as many leads as possible for your money spent. Yelp is a great way to supplement your other marketing efforts, and it can be a great way to reach new customers who are actively searching for businesses like yours.

What is lead generation?

 

Lead generation is the process of attracting and converting strangers into customers, or leads. In order to generate leads on Yelp, businesses must first create a Yelp Business Page. Once your Yelp Business Page is created, you can then create Yelp Ads to start driving traffic to your page. Yelp also offers the ability to claim your Yelp Business Page and add extra photos, business information, and a call-to-action button. These things help improve your Yelp page and make it more likely that customers will contact you directly instead of your competitors.

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Top San Diego

Yelp Marketing Agency

We're a team of Yelp marketing experts passionate about helping businesses succeed on Yelp. We'll work with you to create a Yelp Ads campaign that's customized to your budget and your goals, and we'll also help you manage your Yelp Business Page and make sure that it's optimized for lead generation.

 

We're here to help you grow your business on Yelp, and we have the experience and expertise to help you succeed. Schedule a digital marketing consultation today to get the ball rolling on setting you up for success on Yelp.

If you're interested in Yelp Ads or Local Listing Management, contact us today.