Certified Yelp Advertising Partners
Updated: Apr 23, 2022
We Can Help Your Business Generate Leads On Yelp
Starting in Q2, our team here at J&S Digital took a big step in the growth of our agency. We've officially been certified as a Yelp Advertising Partner! This is a major milestone for us as we continue to find ways to help more clients level up their marketing.
But what does a partnership with Yelp mean for our clients and for us?
In today's post, we'll walk you through why working with a certified Yelp Ads Partner is a total game-changer in helping your local business generate leads on Yelp. Working with a digital marketing agency is one thing, but working with one that's also a Yelp Partner is a whole new ballgame. Keep reading for more.
What is a Yelp Partner?
Like many other major companies like Google, Facebook, Hubspot, etc., Yelp offers a certified advertising partnership program to digital marketing agencies like us. These partnerships are designed to help connect these complex systems with businesses who prefer to outsource tasks like online advertising to their preferred marketing agency who offer a suite of digital marketing services to assist.
By partnering with digital marketing agencies, Yelp gains access to a more significant number of local businesses that can benefit from Yelp Ads. In exchange, agencies like J&S get some fantastic benefits and access to Yelp's platform that we can use to deliver results for our clients.
Check this out for some awesome Yelp fast facts!
Benefits of Being A Yelp Partner
There are several reasons why being a Yelp partner is a total game-changer for our team and for the businesses we work with. Here are a few of the benefits that come with being a Yelp partner:
We have access to exclusive events, workshops, content, and resources that help us stay up-to-date on the latest Yelp features and changes.
We can offer our clients exclusive discounts on Yelp advertising packages.
As Yelp partners, we can provide a higher level of service to our clients and help them get the most out of their Yelp campaigns.
Enhancements to your Yelp profile that aren't available to non-partners, like the ability to add custom images and videos.
If you're looking for help getting started with Yelp advertising or if you want to take your existing Yelp campaigns to the next level, we can help you out. As certified Yelp partners, we have the knowledge and expertise to make your business stand out on Yelp. Contact us today to get started!
What kinds of businesses can benefit from working with a Yelp partner?
Yelp is a user-generated review website that helps connect people with local businesses. While it's most commonly known for its restaurant reviews, Yelp is also helpful for finding other types of companies as well.
Examples of businesses that can benefit from Yelp advertising include:
Professional Services Businesses
Health & Wellness Businesses
Beauty & Spas Businesses
Restaurants & Bars
Automotive Repair & Services Businesses
Our number one tip for being successful on Yelp is staying focused on providing a great customer experience. Any business that has positive reviews on Yelp is more likely to attract new customers, as people trust the recommendations of their peers. Aim to please and your business will continue to grow.
How to generate leads on Yelp through a Yelp partner
Wondering how you can generate leads through Yelp? We discussed the great SEO vs. SEM debate, where we went over the different ways to generate leads online, but if you're a local San Diego business (or based elsewhere in the United States), working with a Yelp partner is definitely the best way to get started.
Here's how it works:
First, after a thorough digital marketing consultation, we'll customize your Yelp enhanced profile with your company's logo, a curated slideshow, portfolio, business highlights, licenses, Yelp connect updates, and more (we'll cover this in greater detail below). Then, we create a custom advertising campaign tailored specifically for your business. Using our exclusive access and resources as Yelp partners ensures that your campaign is successful. We'll track your progress and adjust your campaign as necessary to ensure that you're getting the most leads possible from Yelp.
And finally, we'll help you convert those leads into customers through our proven sales and marketing strategies. Using call tracking, website URL tracking, and google analytics, we can demonstrate the value of your Yelp campaign and help you grow your business.
How Yelp Partners can create a compelling Yelp profile for your business
The Yelp enhanced profile is a powerful tool that can help you attract new customers and generate leads, but only if it's done right. Many businesses have perfectly good profiles on Yelp without paying for additional enhancements. Still, there are many reasons why you should strongly consider an enhanced profile to stand out from your competition.
Take a look at some of the most important elements of an enhanced Yelp profile:
You can add photos, videos, and other media to your profile to make it more visually appealing.
Remove competitor ads that show up on your business profile. Nobody wants potential leads landing on their Yelp page to ultimately click on someone else's ad.
You can add a call-to-action button, encouraging customers to take action after viewing your profile. Things like "Call for Details," "Free Consultations," and "Contact Us Today" are just a few examples of effective calls-to-action.
You can highlight special offers and promotions on your profile, which can help you generate leads and sales.
An enhanced profile allows you to include more information about your business, such as specialties, products, and services.
You can use an enhanced profile to promote special offers and deals.
An enhanced profile (paired with PPC ads) appears above basic profiles in search results, making it more likely that potential customers will see and click on your profile.
A few tips on how to create a compelling Yelp profile:
Make sure your profile is complete, including all necessary information like business hours, address, phone number, website, and photos.
Regularly check and respond to reviews, both positive and negative. Even if you get a negative review, which is inevitable, responding professionally and positively can turn a bad situation into a good one.
Be active on Yelp! The more you engage with the platform, the more likely you will generate leads and be seen as a go-to option in your local community.
Engage with the Yelp community by writing helpful tips, posting photos, and participating in conversations through services like Yelp Connect.
Use Yelp Ads to promote your business to people searching for businesses like yours on Yelp. One of our specialties as a Yelp partner is helping companies to create effective Yelp Advertising campaigns.
Client Success on Yelp is our Main Goal
If you're looking to grow your business online, look no further than Yelp and J&S Digital. As a Yelp partner, we're dedicated to helping get your business in front of more local customers searching for the products or services you offer. We're incredibly proud to call ourselves Yelp Advertising Partners and can't wait to help more local businesses succeed on the Yelp platform.
Reach out today for a consultation on our Yelp Ads services to let us show you how easy and effective it is to generate leads online!