Best Times to Post on LinkedIn for Maximum Engagement in 2024

Ever posted great content on LinkedIn and heard nothing but crickets? It’s not you, it's your timing. With a global network of over 774 million professionals, LinkedIn is the biggest networking event that never sleeps — but to make an impact, you need to know when to take the stage.

This guide has everything you need: why timing matters, peak hours for engagement, and how to experiment with posting times. Plus, we'll show you how to use LinkedIn analytics to get to know your audience better. So, let's dive into LinkedIn — a platform that can turn the right timing into a standing ovation.

Understanding LinkedIn: More Than Just a Digital Resume

LinkedIn isn't just about showcasing your professional life in a neat, digital format. It's about connecting, engaging, and establishing your corporate and/or personal brand. It's like the biggest networking event you've ever attended, but instead of a stuffy conference room, it's in the comfort of your own home (or wherever you prefer to scroll).

But here's the catch — to get the most out of this platform, you need to know when your audience will most likely be tuning in. Because let's face it, even the wittiest post or most insightful article can get lost in the sea of content if it's not timed right. With that in mind, let's dive deeper into the art of timing your LinkedIn posts for maximum impact.

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Why Timing Matters: The Impact of Posting Time on LinkedIn Engagement

First things first, why does timing matter on LinkedIn?

Like any other social media platform, the algorithm plays a significant role. When you post at the right time, your content is more likely to be shown to your network and beyond.

The LinkedIn algorithm prioritizes content that is recent, relevant, and engaging. By posting when your audience is most active, you increase the chances of your content being seen and interacted with almost immediately. This immediate engagement signals to the algorithm that your content is valuable, prompting it to be amplified across the platform.

In essence, understanding and leveraging optimal posting times isn't only about battling obscurity. It's about strategically positioning your content to generate meaningful interactions, foster professional relationships, and enhance your personal brand's visibility.

Best Times to Post on LinkedIn in 2024

Let's cut to the chase — when should you post on LinkedIn? Well, there are some sweet spots:

• Wednesday from 8–10 AM. (Coffee and LinkedIn—an unbeatable morning routine!)
• Thursday at 9 AM and 1–2 PM. (Either right after your second coffee or during the post-lunch slump.)
• Friday at 9 AM. (Because who doesn't want to start the weekend with some extra engagement?)

But wait, there's more to this than just picking a time out of a hat. Let's review some things to consider, as every company and audience is unique.

Day of the Week

Tuesday is when the most content is consumed, but also when the most content is posted. Wednesdays and Thursdays offer a better chance at cutting through the noise. But weekends? Not so much. People prefer cat videos to career development on Saturdays and Sundays.

Breaks in the Workday

There are peaks in LinkedIn engagement during lunchtime and towards the end of the workday. Makes sense, right? Sandwich in one hand, scrolling LinkedIn with the other.

Time Zones

If you're running a global company or have an international audience, remember to consider time zones. If you're posting more than once a day to cater to various time zones, you might be poking the LinkedIn algorithm bear. Instead, focus on the time zone where most of your audience is concentrated.

Your Specific Audience

Nothing beats knowing your audience like the back of your hand. Use any social media analytics tools you've invested in to determine when your followers are most active and what kind of content makes them click.

Posting Frequency

Try to post to LinkedIn two to five times per week, or up to 20 times per month. Remember, LinkedIn isn't an all-you-can-eat buffet — more isn't always the merrier.

Industry-Specific Posting Times

Different industries have different peak times. For instance, B2B businesses often catch the wave between 11 AM–2 PM, while B2C businesses and software companies prefer to surf outside of the 9 AM–5 PM window.

Remember, these aren't hard and fast rules but guidelines. Keep an eye on your audience and their behaviors, and keep tweaking your strategy. After all, LinkedIn is a dance, and knowing when to step forward can make all the difference.

Experimenting with Posting Times: A/B Testing on LinkedIn

As a marketer, you know that every audience is different. What works for one brand might not work for another. That's why experimentation is critical when finding your optimal posting times on LinkedIn.

A simple yet effective way to figure out what works best for your brand is through A/B testing. Essentially, you'll compare two versions of the same post with one variable (in this case, posting time) to see which performs better.

Start by creating two similar posts and schedule them at different times. Monitor engagement metrics like likes, comments, and shares to determine which post resonates better with your audience. From there, you can continue to tweak and refine your posting times until you find the sweet spot for your brand.

Ready to take your LinkedIn strategy to the next level? J&S Digital can help. Schedule a free consultation to discuss your corporate and/or personal LinkedIn goals.

Utilizing LinkedIn Analytics to Understand Your Audience Better

Data is your best friend when it comes to marketing. And on LinkedIn, you can access a wealth of insights through their analytics feature.

By analyzing data such as post engagement rates, audience demographics, and follower growth, you can gain valuable insights into what content resonates with your audience and when they're most active. Use this information to refine your posting strategy and connect with your audience on a deeper level.

Embracing Strategic Timing for LinkedIn Success in 2024

Posting at the right time can make all the difference in maximizing your LinkedIn engagement. By understanding your audience, leveraging data and analytics, and experimenting with posting times, you can develop a winning strategy to help you stand out on this powerful professional networking platform. So next time you're about to hit "post" on LinkedIn, remember to consider the timing and watch your engagement improve.

Use these insights to fine-tune your posting strategy. It's like adjusting the dials on a radio — once you hit the right frequency, you can connect with your audience on a whole new level.

Whether you're looking to improve your corporate page content or establish yourself as a thought leader in your space, optimizing your LinkedIn posting times is a crucial step towards success in 2024. Get in touch today to chat about how we can elevate your LinkedIn strategy together.